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ZIMBABWE Stock Exchange-listed clothing giant, Edgars Stores consolidated its dominance of the domestic market on Friday by adding a new Jet Stores outlet, defying fears of lukewarm demand for non-essential products as the COVID-19 pandemic enters its second year.

Clothing firms were among the hardest hit by last year’s hard lockdowns applied to limit contagion as the virus spread worldwide, threatening businesses across all sectors.

The world is still battling to find a solution to the virulent respiratory disease that has killed millions of people worldwide.

But Zimbabwe’s biggest clothing brand seems unfazed by the headwinds.

“The outlet is an ideal destination for fashion enthusiasts and customers who value convenience and is complemented by flexible payment terms through lay-bys and credit accounts,”

Edgars group chief marketing officer Rumbie Dzimba said.

“This store is the third branch located in the Harare city centre down town area, bringing the Harare stores complement to five and nationwide complement to 28. We are excited about this addition to our footprint as it reinforces one of the brand attributes which is to bring fashion to our customers’ doorsteps.

“When it comes to shopping for fashion, we know customers love style, variety and value, and this new store offers just that and it’s exclusive to Jet. The brand offers trendy fashion for the whole family, cutting across all age groups,”

Dzimba said.

“Our range includes footwear, beauty products, linen, towelling, toiletries, accessories and financial services in addition to our full clothing product range. The new store houses the trendy in-house brands — Massumi, Network Ladies and Gents, J-Classics, Enzo, NxT Generation, Revolution, Jet Boy and Jet Girl,”

she added.

She said the refurbishment of the outlet was geared towards maximising client experience and ensuring variety of choice in product assortments.

“To keep customers coming through our front doors, the store sports innovative display and layouts redefining the words ‘customer experience’. The new look features an eye-catching shop front with colourful visual imagery that speaks to the brand ethos — “Feel good fashion for everyone,”

Dzimba added.

Jet continues to grow since its inception in 2013.

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